Sans Normal Kider 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, dynamic, modern, confident, friendly, impact, motion, clarity, modernity, approachability, oblique, geometric, rounded, clean, compact counters.
This typeface is a heavy, oblique sans with smooth, rounded construction and very low stroke modulation. Letterforms lean forward with consistently softened corners and broadly open, geometric curves, creating a sturdy, even color in words. Proportions feel slightly extended, with broad capitals and large, simple bowls; apertures and counters stay relatively compact at this weight, emphasizing solidity over delicacy. The numerals match the same forward-leaning rhythm and rounded, uniform stroke behavior for a cohesive set.
It performs best in display contexts where a bold, forward-leaning voice is desirable—headlines, brand marks, posters, packaging callouts, and short signage. The dense stroke weight and oblique stance help it hold attention at larger sizes, while the rounded forms keep it from feeling harsh.
The overall tone is energetic and assertive, with a sporty forward motion from the slant and a friendly approachability from the rounded geometry. It reads as contemporary and confident, prioritizing impact and momentum over formality.
The design appears aimed at delivering a modern, high-impact sans with a built-in sense of motion. Its rounded geometric forms and consistent stroke treatment suggest an intention to be versatile for contemporary branding and energetic editorial or promotional typography.
The oblique angle is strong enough to be a defining feature, and the bold weight produces a dense texture that becomes especially prominent in longer lines. The shapes stay clean and unornamented, relying on geometry and rhythm rather than detailing.