Sans Normal Imdel 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart, 'Heavitas Neue' by Graphite, 'Galano Grotesque' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, punchy, retro, approachable, high impact, friendly tone, retro display, playful branding, rounded, soft corners, blobby, bulbous, compact counters.
A heavy, rounded sans with inflated strokes and softly squared terminals. Curves are broad and smooth, with generous corner radii that give letters a cushiony, almost bubble-cut silhouette. Counters tend to be compact and round, and joins (notably in n/m/h) are simplified and sturdy, creating an even, blocky rhythm. The overall construction favors simple geometric forms with subtle squareness, keeping shapes stable at display sizes.
Best suited to short, prominent text such as headlines, posters, product packaging, and branding where a warm, bold voice is needed. It can also work for logo wordmarks and social graphics, especially when readability at a glance and a friendly character are priorities.
The tone is cheerful and informal, leaning toward a retro, cartoon-adjacent friendliness. Its thick, soft shapes feel welcoming and high-impact rather than technical or austere, making the text read as upbeat and attention-grabbing.
The design appears intended to deliver maximum impact with a soft-edged, approachable personality—combining display-level weight with rounded geometry for a fun, modern-retro feel.
The punctuation and figures match the same rounded, heavy treatment, helping the font feel consistent across mixed copy. In longer lines, the dense color and tight interior spaces create a strong typographic “mass,” which can become visually dominant in paragraph settings.