Sans Normal Lanun 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Actay' and 'Monas Grotesk' by Arodora Type, 'Oriet' by Lafontype, 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, energetic, confident, impact, speed, emphasis, display, slanted, geometric, rounded, compact, sturdy.
A heavy, right-slanted sans with compact, geometric construction and smoothly rounded bowls. Strokes are broadly uniform with blunt terminals, producing a dense, solid color on the line. Counters are moderately open for the weight, and curves (C, G, O, e) read as clean arcs rather than calligraphic forms. The lowercase shows single-storey a and g with simple, sturdy shapes, and the numerals are bold and blocky with rounded interior spaces.
Best suited to short-form display settings such as headlines, posters, bold brand marks, and energetic marketing messages where the slant and weight can create urgency. It can also work for packaging or wayfinding-style emphasis text, but its density favors larger sizes over long passages.
The overall tone is assertive and kinetic, with an italic lean that suggests speed and momentum. Its thick, simplified forms feel contemporary and utilitarian, leaning toward a sporty, promotional voice rather than a delicate or editorial one.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, combining simple geometric letterforms with substantial weight for strong presence and quick recognition.
The rhythm is tight and cohesive, with a consistent slant across capitals, lowercase, and figures. Round letters retain a slightly squashed, compact feel at this weight, while diagonals (A, V, W, X, Y) stay crisp and strong, helping headlines feel impactful.