Sans Normal Lubuw 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Akzidenz-Grotesk Next' by Berthold, 'Urania' by Hoftype, 'Helvetica Now' by Monotype, 'Glimp' by OneSevenPointFive, and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, impactful, modern, display impact, movement, modern clarity, brand presence, slanted, rounded, compact, chunky, dynamic.
A heavy, slanted sans with broad, rounded forms and smooth, low-contrast strokes. Counters are generally open and circular, with terminals that feel blunt and sturdy rather than sharp or calligraphic. The overall rhythm is compact and dense, with strong black presence and simple, geometric construction that stays consistent across capitals, lowercase, and figures.
Best suited for headlines and short bursts of copy where maximum impact is needed, such as posters, sports and event graphics, brand marks, and packaging callouts. Its dense presence and smooth curves also work well for punchy subheads and promotional messaging where a modern, energetic voice is desired.
The tone is bold and energetic, with a forward-leaning posture that suggests motion and urgency. Its weight and rounded geometry give it a friendly toughness—assertive without feeling sharp or fragile. The overall impression is contemporary and attention-grabbing.
Likely designed to deliver a strong, contemporary display voice with a sense of speed and confidence. The simplified geometry and rounded finishing aim for high visual clarity and a cohesive, modern texture in prominent settings.
The sample text shows strong word-shape and a steady texture at display sizes, aided by open apertures and uncomplicated letterforms. Numerals match the same robust, rounded logic, supporting a cohesive typographic color in mixed alphanumeric settings.