Slab Contrasted Urro 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, packaging, book covers, heritage, confident, robust, literary, authority, impact, readability, classic tone, editorial voice, slab serifs, bracketed serifs, ball terminals, ink-trap feel, sturdy.
A heavy, slab-serif design with substantial, mostly rectangular serifs and clear bracketing that softens joins into the stems. Strokes show a noticeable but controlled contrast, with strong verticals and slightly lighter curves, producing a steady text color at large sizes. Counters are compact and apertures tend to be moderately closed, while terminals often finish in blunt slabs or rounded, ball-like endings in the lowercase. The lowercase has a traditional, text-oriented build with a double-storey “g,” compact “a,” and a sturdy, legible numeral set.
This font is well suited to headlines and subheads in magazines, newspapers, and book design, where a strong, classic voice is needed. It also works effectively for posters, labels, and packaging that benefit from a sturdy, traditional slab-serif presence and high impact.
The overall tone feels classic and editorial—serious, dependable, and a bit old-style—like print typography adapted for bold headlines. Its weight and slab detailing add authority and a grounded, institutional character, while the rounded terminals keep it from feeling overly rigid.
The design appears intended to blend traditional text-serif cues with the sturdiness of slabs, creating a bold, authoritative face for display typography. The bracketing and rounded terminals suggest an effort to keep the heavy weight readable and approachable while maintaining a classic print sensibility.
The design reads best where its slab details and tight interior spaces can breathe; at very small sizes the dense counters and strong serifs may darken the texture. Numerals are stout and emphatic, aligning well with the assertive headline voice.