Sans Normal Ammij 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 and 'Greater Neue' by NicolassFonts (names referenced only for comparison).
Keywords: ui text, product design, signage, branding, editorial, modern, neutral, clean, friendly, technical, versatility, clarity, legibility, neutrality, modernity, rounded, geometric, open apertures, monoline, crisp.
A rounded geometric sans with largely monoline strokes and smooth, circular bowls. Uppercase forms are broad and steady, with straight-sided verticals and clean joins; curves are generously rounded and terminals are plain rather than tapered. Counters are open and simple, spacing feels even, and the overall rhythm is calm and consistent. Numerals match the letterforms with clear, sturdy shapes and minimal ornamentation.
It suits user interfaces, product and web design, and information-forward layouts where clean shapes and steady spacing help quick scanning. The broad, rounded forms also work well for branding and headlines that need a contemporary, approachable tone, while remaining restrained enough for longer editorial passages.
The font reads as modern and matter-of-fact, with a friendly softness coming from its round geometry. It feels practical and approachable rather than expressive, projecting clarity and straightforwardness suitable for contemporary interface and brand systems.
Likely designed as a versatile everyday sans that balances geometric construction with comfortable readability. The rounded forms and plain terminals suggest an intention to stay neutral and dependable, fitting a wide range of modern design contexts without drawing attention to quirks.
The design emphasizes simple geometry and legibility: round letters stay close to circular, while diagonals (as in V/W/X/Y) are crisp and stable. The lowercase maintains a compact, functional texture with familiar, unembellished forms, keeping the overall voice neutral and adaptable across sizes.