Sans Normal Lokoh 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, confident, modern, punchy, impact, dynamism, bold branding, headline clarity, oblique, rounded, compact, blocky, high impact.
A heavy, oblique sans with rounded, geometric foundations and large internal counters. Strokes are monolinear and sturdy, with smooth curves and blunt terminals that keep the shapes compact and dense. Uppercase forms read broad and stable (notably the circular C/O and the full-bellied B), while diagonals in K/V/W/X are crisp and emphatic. Lowercase is straightforward and robust, with a single-storey a and g, a short-shouldered r, and a compact t, all designed to maintain dark, even texture at display sizes. Numerals are similarly weighty and rounded, optimized for bold, attention-grabbing use.
Best suited to headlines, short statements, and branding where high impact and quick recognition are priorities. It works well for sports and event graphics, posters, packaging callouts, and logos that benefit from a compact, forceful presence, and can also serve as an emphatic secondary typeface in editorial or digital layouts.
The overall tone is assertive and kinetic, with the slant and mass creating a sense of motion and urgency. It feels contemporary and utilitarian, projecting confidence and strength without decorative flourishes.
The design appears intended to deliver maximum visual punch in a modern sans framework, using rounded geometry and a pronounced slant to convey speed and intensity while keeping letterforms simple and highly legible at large sizes.
The combination of strong obliquing and tight apertures gives words a fast, forward-leaning rhythm, especially in all caps. The boldness compresses whitespace, so tracking and line spacing become important to preserve clarity in longer settings.