Sans Normal Lokoh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'Pluto Sans' by HVD Fonts, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, modern, confident, playful, impact, motion, attention, oblique, rounded, compact, blocky, high-impact.
A heavy, oblique sans with rounded construction and broad, smooth curves paired with blunt terminals. Counters are relatively tight and shapes feel compact, giving the letters a dense, high-impact color on the page. The slant is consistent and the forms lean toward simple geometric logic—circular bowls, straightforward diagonals, and sturdy verticals—while maintaining soft cornering rather than sharp edges. Spacing appears built for headline sizes, with strong word shapes and a continuous, forward-driving rhythm.
Best suited to display typography such as headlines, posters, social graphics, packaging callouts, and bold brand marks where impact and motion are priorities. It can also work for short UI labels or signage when large enough to preserve clarity in the tighter counters.
The overall tone is energetic and assertive, with a friendly, sporty character. Its strong mass and steady slant create momentum, making it feel promotional and attention-grabbing rather than quiet or editorial. Rounded details keep it approachable even at maximal intensity.
The design appears intended to deliver maximum visual impact with a clean, contemporary voice and a built-in sense of speed. Its rounded geometry and consistent oblique stance suggest a focus on confident branding and promotional messaging where immediacy and readability at large sizes matter.
Uppercase forms are broad and stable, while lowercase letters show compact joins and closed apertures that emphasize a bold silhouette. Numerals follow the same chunky, rounded logic, reading as robust and contemporary in display settings.