Sans Normal Amren 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Animo' by Durotype, 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa, 'Aestetico' by Latinotype, 'Nurom Next' by The Northern Block, 'Mundial Narrow' by TipoType, 'Hybriduo' by Typebae, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, friendly, confident, clean, approachable, clarity, impact, versatility, modernity, legibility, geometric, rounded, high legibility, large apertures, closed terminals.
A sturdy, geometric sans with round bowls, straight-sided stems, and consistently low stroke modulation. Curves are smooth and near-circular (notably in O, C, and G), while corners are cleanly squared, giving the forms a crisp, engineered feel. The lowercase shows a single-storey a and g, with broad, open counters and generous apertures that keep interior space clear at larger display sizes. Terminals are predominantly flat and closed, and overall spacing and rhythm read even and stable across capitals, lowercase, and numerals.
Well-suited for headlines and short blocks of text where clarity and impact are needed, such as branding, packaging, posters, and prominent UI labels. Its open counters and simple construction help maintain legibility in bold settings and at a range of display sizes.
The tone is contemporary and approachable, combining a friendly roundness with a confident, no-nonsense weight. It feels straightforward and dependable, with a subtle softness that avoids looking clinical.
The design appears intended to deliver a versatile geometric sans voice that reads cleanly and confidently, prioritizing straightforward construction, strong presence, and easy legibility in modern communication contexts.
Uppercase proportions are compact and solid, with wide round letters balancing the verticals. Numerals are simple and highly legible, with clear differentiation between similar shapes through open forms and distinct terminals.