Sans Normal Kinem 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Urania' by Hoftype and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, advertising, sporty, confident, modern, energetic, direct, emphasis, impact, clarity, momentum, signage, rounded, slanted, clean, sturdy, compact.
A rounded sans with a consistent rightward slant and sturdy, low-contrast strokes. Counters are generally open and clean, with smooth curves and softened joins that keep the texture friendly while still assertive. The rhythm is even and compact in feel, with simplified terminals and a straightforward, modern construction that stays legible at display sizes.
Well suited to headlines, subheads, posters, and branding where a sense of speed or decisiveness is helpful. It can also work for UI labels, navigation, packaging callouts, and promotional graphics that need a clear, punchy typographic voice. For longer passages, it is likely best reserved for highlighted phrases rather than dense body copy due to its persistent slant and heavy visual presence.
This typeface projects an energetic, forward-leaning tone that feels contemporary and action-oriented. Its slanted stance and strong color give it a confident, sporty voice that reads as practical rather than decorative.
The design appears intended to deliver strong emphasis with a dynamic, forward motion while retaining the plainspoken clarity of a sans. It balances rounded geometry with a firm stroke presence to stay readable and commanding in short bursts of text.
The numerals are clear and sturdy, matching the letterforms’ rounded construction and maintaining a consistent overall slant. Uppercase shapes stay simple and geometric, while lowercase forms keep open apertures and a smooth, continuous flow that supports quick scanning.