Sans Normal Lidar 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Achates' by Karandash, 'Trust Sans' by Lechuga Type, 'Calton' by LetterMaker, 'Mato Sans' by Picador, 'Akwe Pro' by ROHH, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, dynamic, confident, playful, impact, emphasis, motion, approachability, display, rounded, soft corners, slanted, stout, high impact.
A heavy, slanted sans with rounded contours and softly blunted terminals that keep the dense strokes from feeling harsh. Counters are compact and the overall color is dark and even, while the slight forward lean adds motion and emphasis. Uppercase forms read sturdy and geometric, while lowercase shapes stay simple and open enough for quick recognition at display sizes. Numerals are bold and steady, with rounded curves and consistent stroke mass that matches the letters.
Best suited to headlines and short bursts of text where impact is the priority—posters, campaign lockups, product packaging, and bold brand marks. It can also work for large-scale signage or sports/fitness-themed graphics where a dynamic, energetic voice is desirable.
The font communicates energy and immediacy, pairing a punchy weight with a friendly, approachable softness. Its slant and compact shapes give it a sporty, promotional tone that feels assertive without becoming aggressive.
This design appears intended to deliver maximum visibility with a contemporary, rounded sans structure and a built-in sense of motion from the slant. The goal is likely a versatile display face that feels modern and approachable while staying emphatic and attention-grabbing.
The rhythm is tight and cohesive, with a noticeably strong baseline presence and short-looking extenders that help keep lines visually compact. Round letters (like O/C/G) show smooth, circular construction, while diagonals and joins are thick and simplified for a robust, poster-ready silhouette.