Sans Normal Libum 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Avenir Next Paneuropean' by Linotype, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, urgent, confident, punchy, modern, create momentum, maximize impact, modernize tone, improve punch, slanted, compact, rounded, geometric, sturdy.
A heavy, right-slanted sans with smooth, rounded geometry and largely monolinear stroke behavior. Curves are built from broad arcs and circular counters, while terminals are mostly clean and blunt, giving the forms a sturdy, streamlined silhouette. The overall proportions feel compact and slightly condensed, with generous interior counters for the weight, supporting legibility at display sizes. Numerals and capitals share the same forward-leaning rhythm, producing a consistent, energetic texture in words and lines.
Best suited for headlines, large-format messaging, and brand moments that need immediate punch—especially sports, fitness, and promotional applications. It can also work for short subheads or callouts where a bold, slanted voice is desired, but its density makes it less ideal for long-form reading at small sizes.
The strong slant and dense black shapes create a sense of speed and momentum, reading as athletic and assertive. Its bold, simplified construction adds a contemporary, no-nonsense tone that feels confident and action-oriented rather than delicate or formal.
The design intent appears focused on delivering a fast, forceful display voice: a bold, slanted sans that stays clean and geometric while maximizing visual impact and continuity across letters and numbers.
Spacing appears tuned for impact: letters sit close enough to form a solid typographic block, while rounded counters prevent the texture from becoming muddy. The italic angle is pronounced and consistent, so lines of text take on a cohesive forward motion.