Sans Normal Logol 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Performa' by Resistenza, 'Aircrew' by Vanarchiv, and 'DT Ampla' and 'dT Jakob' by dooType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, modern, bouncy, impact, approachability, energy, display clarity, rounded, soft, chunky, blunt, compact.
A heavy, slanted sans with rounded bowls and softened joins that keep the texture smooth despite the very dense weight. Curves are broadly drawn and fairly circular, while terminals tend to be blunt and slightly angled, giving strokes a cut, forward-leaning finish. Counters are small but open enough to stay legible at display sizes, and the rhythm is lively with noticeable width variation between letters (e.g., wide rounds versus tighter straight-sided forms). Numerals share the same chunky, rounded construction and maintain a consistent, sturdy color.
Best suited to bold headlines and short bursts of copy where impact matters more than long-reading comfort. It fits branding systems that want a friendly, energetic voice, and it performs well on posters, packaging, labels, and signage where the heavy weight and rounded forms maintain presence at a distance.
The overall tone is upbeat and approachable, combining a sporty forward lean with soft, friendly curves. Its chunky shapes and compact counters read as confident and attention-getting, with a slightly cartoonish warmth that feels informal rather than corporate.
The design appears intended as an expressive, high-impact italic sans that stays friendly through rounded construction and simplified, low-contrast strokes. It aims to deliver strong visual punch with a sense of motion while keeping forms approachable and contemporary.
The italic slant is strong and consistent across uppercase, lowercase, and figures, producing a clear sense of motion. Round letters (O/C/G/Q) feel especially full and prominent, while diagonals and angled terminals add a snappy, energetic edge in text.