Sans Normal Ardug 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'MS Reference Sans Serif' and 'Verdana' by Microsoft Corporation and 'SF Droob7' by Sultan Fonts (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, web typography, brand systems, neutral, modern, clean, technical, utilitarian, clarity, neutrality, readability, systematic design, everyday usability, monoline, geometric, open apertures, generous spacing, high legibility.
A clean sans with largely monoline strokes and smooth, geometric curves. Proportions read on the wide side with roomy counters and open apertures, giving the alphabet an airy, uncompressed texture. Terminals are mostly squared or gently rounded, and joins stay crisp without calligraphic swelling. Uppercase forms are straightforward and balanced; lowercase shows a single-storey “a” and a single-storey “g,” reinforcing a simple, contemporary construction. Numerals are clear and evenly weighted, with round figures staying close to circular and straight figures kept sturdy and uncluttered.
Well-suited to interface copy, dashboards, and web text where clarity and calm rhythm matter. The wide proportions and open counters also work for signage and wayfinding, while the neutral construction makes it a dependable option for editorial layouts and flexible brand systems that need a straightforward sans.
The tone is neutral and contemporary, with a quiet, functional character that feels at home in digital interfaces and general-purpose design. Its wide stance and open shapes lend a friendly accessibility without becoming playful, keeping the overall voice professional and matter-of-fact.
The design appears intended as a modern, general-purpose sans prioritizing legibility, consistency, and a neutral voice. Its geometric simplicity and open forms suggest it was drawn to perform reliably in both short labels and longer passages without drawing attention to itself.
The font maintains consistent stroke weight and spacing across the set, producing an even rhythm in continuous text. Round letters (C, O, Q, e, o) keep smooth curvature, while diagonals (K, V, W, X, y) are clean and stable, supporting clear word shapes at a range of sizes.