Serif Flared Usma 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, headlines, classic, literary, formal, trustworthy, readability, classic tone, warm authority, editorial utility, subtle distinction, flared, bracketed, calligraphic, open apertures, tapered.
A restrained serif with gently flared stroke endings and softly bracketed serifs that read as carved rather than sharply cut. Strokes stay relatively even, with subtle modulation and tapered terminals on letters like C, G, S, and a. Proportions are balanced and moderately condensed in feel, with clear, open counters and steady rhythm across text. Numerals are lining-style in appearance, with straightforward geometry and small finishing strokes that match the serif treatment.
Well-suited to editorial typography—magazine features, essays, and book interiors—where a classic serif texture is desired without high-contrast delicacy. It also works effectively for headlines, pull quotes, and brand wordmarks that benefit from a traditional, credible tone and subtle flared character.
The overall tone is traditional and composed, with a bookish confidence that feels at home in established, institutional contexts. The flared detailing adds a subtle humanist warmth, keeping the voice refined rather than rigid or purely mechanical.
The design appears intended to provide a readable, classic serif voice with a slightly sculpted, flared finish, blending traditional proportions with understated calligraphic influence. It aims for dependable text performance while offering enough distinct terminal shaping to stand out in titles and identity work.
In the sample text, the face maintains clarity at display-to-text sizes, with smooth curves and consistent spacing that support continuous reading. The lowercase shows a familiar two-storey a and single-storey g, and punctuation appears sturdy and conventional in texture.