Sans Superellipse Ehdir 7 is a bold, narrow, medium contrast, italic, tall x-height font visually similar to 'FrownTown' by Typotheticals and 'Buyan' by Yu Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, urgent, assertive, modern, dynamic, space saving, impact, speed, display, condensed, slanted, high-waisted, tight spacing, angular curves.
A condensed, right-slanted sans with heavy strokes and a compact set width. Curves are pulled into rounded-rectangle shapes, giving bowls and counters a squarish, superelliptical feel rather than purely circular forms. The construction stays largely monoline with subtle modulation from the italic slant, while terminals are clean and blunt, producing a crisp silhouette. Uppercase forms are tall and lean with tight internal spacing; lowercase follows the same narrow rhythm with a high waist and compact apertures, maintaining a fast, continuous texture in words and lines.
Best suited to short, high-impact settings such as headlines, posters, campaign graphics, and brand marks that need a fast, assertive voice. It also works well for sports and automotive-style messaging, and for packaging or editorial callouts where condensed emphasis is useful.
The overall tone is energetic and forceful, with a forward-leaning posture that reads as fast and driven. Its condensed rhythm and dense color create a sense of urgency and impact, lending a contemporary, performance-oriented voice.
The design appears intended to deliver maximum impact in limited horizontal space, combining a condensed skeleton with an italic stance for speed and emphasis. Its superelliptical rounding suggests a modern, industrial approach aimed at creating a distinctive, streamlined texture in display typography.
Straight-sided curves and squared counters are especially noticeable in rounded letters, giving the face a technical, engineered character. The numerals follow the same condensed, slanted logic and hold strong presence in running text, supporting punchy typographic hierarchies.