Sans Superellipse Ugley 10 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, sports branding, posters, packaging, app ui, sporty, techy, futuristic, dynamic, assertive, impact, speed, modernity, branding, interface, squared-round, rounded corners, oblique, extended, compact counters.
A heavy, oblique sans with extended proportions and a squared-round (superelliptic) construction. Strokes are monolinear and sturdy, with generously rounded corners and flattened curves that give rounds a soft-rectangular feel. Counters are compact and apertures tend to stay tight, producing a dense, impact-forward texture. Terminals are clean and mechanical, and the overall rhythm is steady and engineered, with a forward-leaning slant that amplifies motion and emphasis.
Best suited to headlines, large display copy, and branding where a bold, fast, contemporary voice is needed. It works well for sports and automotive-style graphics, tech-forward marketing, packaging callouts, and interface accents where compact, squared-round forms feel at home.
The tone is energetic and performance-oriented, reading as modern, technical, and slightly futuristic. Its broad stance and rounded-rectangle geometry suggest speed, equipment, and digital interfaces, while the strong weight keeps the voice confident and promotional.
Likely designed to combine high-impact weight with a streamlined, aerodynamic silhouette. The superelliptic geometry and controlled curves aim for a contemporary, industrial clarity that reads quickly and feels purpose-built for modern branding.
The numerals and capitals keep a consistent squircle logic, with many forms built from straight segments softened by large corner radii. The slant and tight internal spaces make it most comfortable at larger sizes where its shapes and counters can breathe.