Sans Normal Kynum 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gevher' by Hurufatfont, 'Reyhan' by Plantype, and 'Eloquia' and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional, sporty, dynamic, confident, modern, friendly, impact, motion, modernity, approachability, oblique, geometric, rounded, compact, high impact.
A slanted, heavy sans with clean, rounded geometry and mostly uniform stroke thickness. Curves are smooth and full, terminals are blunt, and counters stay fairly open despite the weight, giving letters a compact, punchy silhouette. The italic angle is consistent across capitals, lowercase, and numerals, and the overall rhythm feels steady and engineered, with simple, no-fuss forms and minimal detailing.
This style suits headlines, hero text, and promotional copy where a strong, fast-moving voice is needed. It works well for sports and fitness branding, event graphics, packaging callouts, and social or display applications that benefit from an oblique, high-impact sans.
The overall tone is energetic and forward-leaning, projecting urgency and momentum without becoming aggressive. Its rounded construction keeps it approachable, balancing a contemporary, utilitarian feel with a friendly softness.
The design appears intended to deliver a modern, energetic display voice by combining a consistent italic slant with rounded, geometric construction and dense letterforms. It prioritizes immediate presence and a clean, contemporary look over delicate detail.
Round letters like O/C/G read as near-circular, while diagonals (A/V/W/X/Y) emphasize the slant and add a strong sense of motion. The numerals are similarly compact and sturdy, designed to hold shape at larger sizes and in short bursts of text.