Sans Superellipse Hurad 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'AG Book W1G' by Berthold, 'FS Industrie' by Fontsmith, 'Asket' by Glen Jan, 'PF DIN Text' by Parachute, 'Otoiwo Grotesk' by Pepper Type, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, industrial, sporty, friendly, impact, clarity, modernity, utility, approachability, blocky, rounded, compact, punchy, geometric.
A heavy, compact sans with rounded-rectangle curves and squared terminals, creating a superellipse-like geometry throughout. Counters are relatively tight and apertures tend to be narrow, giving the face a dense, poster-ready texture. Stroke endings are blunt and consistent, with minimal modulation; curves feel engineered rather than calligraphic. Lowercase forms are simple and robust (single-storey a and g), with short extenders and a pragmatic, no-nonsense rhythm.
Best used for headlines, posters, packaging, and branding where a dense, high-impact word shape is desirable. The sturdy, compact construction also fits wayfinding or short signage copy, especially at larger sizes where the rounded-square geometry becomes a defining visual asset.
The overall tone is bold and matter-of-fact, balancing friendliness from the rounded corners with an industrial toughness from the blocky silhouettes. It reads as energetic and assertive, well suited to messaging that needs to feel strong, practical, and immediately legible at a glance.
The design appears intended to deliver maximum impact with a clean, modern voice: strong, compact letterforms built from rounded-rectilinear shapes for a distinctive, contemporary presence without decorative flourishes.
The numerals are wide and sturdy, matching the weight and compact proportions of the letters, and the overall spacing contributes to a tight, impactful color in text. Round letters like O and Q show squarish curvature, reinforcing a utilitarian, engineered feel rather than a purely circular one.