Sans Superellipse Ibrad 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, impactful, high impact, approachability, bold branding, signage clarity, geometric consistency, rounded, soft corners, blocky, compact, chunky.
A heavy, rounded sans with broad, block-like strokes and corners softened into superelliptical curves. Counters are relatively small and apertures tend toward closed, giving letters a compact, dense texture at display sizes. Curves are smooth and even, with minimal modulation, and joins read as sturdy rather than sharp. The lowercase maintains simple, geometric construction (single-storey a and g), with short terminals and a consistently chunky rhythm across the alphabet and numerals.
Best suited to headlines and short statements where its solid weight and rounded geometry can carry the message with clarity. It works well for branding, packaging, and storefront or wayfinding signage that benefits from a friendly but forceful presence, and for social graphics where quick impact matters.
The overall tone is bold and approachable: friendly rounded shapes soften the weight, while the dense silhouettes project confidence and immediacy. It evokes a casual, slightly retro sign-and-poster feel, balancing warmth with a no-nonsense, attention-grabbing presence.
The design appears intended to deliver maximum punch with softened geometry: a display-forward sans that stays readable through simple, closed forms and consistent rounded construction. Its compact counters and sturdy proportions suggest an emphasis on bold, contemporary messaging with a warm, approachable edge.
In the text sample, the tight internal space and strong color can cause adjacent letters to visually merge at smaller sizes, while at larger sizes the rounded geometry looks especially clean and cohesive. Numerals share the same compact, squared-off curvature, reinforcing a consistent, sturdy voice across mixed text.