Sans Superellipse Hurak 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN 2014' by ParaType, 'PF DIN Text' by Parachute, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, friendly, compact, punchy, impact, clarity, modernity, approachability, blocky, rounded, heavy, solid, geometric.
A heavy, geometric sans with rounded-rectangle construction throughout, giving bowls and counters a superellipse feel rather than true circles. Strokes are thick and even, with minimal modulation and a sturdy, compact rhythm; joins and terminals read as clean, squared-off cuts softened by generous corner rounding. Curves are broad and controlled (notably in C, G, O, S, and the numerals), while diagonals in A, K, V, W, X, and Y remain blunt and weighty. Lowercase forms are robust and simple, with single-storey a and g, short, sturdy arms on r, and a straight, utilitarian t; dots and punctuation feel chunky and squared to match the overall geometry.
Best suited to display roles where impact and legibility are priorities, such as headlines, posters, bold brand wordmarks, packaging, and short-form signage. Its chunky, rounded geometry also works well for UI labels or badges where a sturdy, friendly voice is desired and space is limited.
The overall tone is bold and assertive while staying approachable due to the softened corners and rounded counters. It suggests modern utility—signage-like clarity with a friendly, contemporary edge—more "built" than "calligraphic."
The design appears intended to deliver maximum visual punch with a contemporary geometric structure, using superellipse-based curves and softened corners to balance strength with approachability. It prioritizes uniformity and bold presence for attention-grabbing communication.
At text sizes the dense color and tight-looking interior shapes can create a strong, poster-like presence, with rounded forms keeping long lines from feeling overly harsh. Numerals follow the same blocky geometry, reinforcing a consistent, system-like character across letters and figures.