Sans Normal Hilub 8 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: ui text, product design, signage, branding, editorial, friendly, modern, casual, approachable, clean, versatility, legibility, approachability, modern utility, rounded, monoline, open apertures, soft terminals, airy.
A rounded, monoline sans with softly squared curves and consistently gentle corner radii. Strokes maintain an even thickness with minimal modulation, and terminals are predominantly rounded, giving joins and endings a smooth, manufactured feel rather than sharp cutoffs. Counters are generous and apertures stay open, which keeps the texture light on the page; curves are built from broad arcs, and diagonals (as in K, V, W, X, Y) read sturdy and uncluttered. The overall rhythm is spacious and calm, with simple, highly legible numeral forms that match the same soft, rounded construction.
It works well for interface copy, product labeling, and wayfinding where clarity benefits from open counters and smooth, uncomplicated shapes. The friendly rounded construction also suits modern branding systems and editorial layouts that want a clean, accessible tone without looking stark.
The tone is friendly and contemporary, with a relaxed, non-technical warmth created by the rounded terminals and open forms. It feels approachable and informal without becoming playful or quirky, making it suited to clear communication with a soft edge.
The font appears intended as a versatile rounded sans for everyday communication—prioritizing legibility, smooth texture, and a welcoming presence across both display lines and continuous text.
The design leans on circular geometry and smooth transitions, producing a consistent, low-friction reading texture. Uppercase forms feel straightforward and calm, while the lowercase maintains the same rounded logic for a cohesive, easygoing voice across settings.