Sans Normal Okdaj 16 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Hackney' by Fontsmith, 'Laire Sans' by Jolicia Type, 'Belle Sans' by Park Street Studio, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Akwe Pro' by ROHH, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, impactful clarity, modern branding, friendly legibility, display utility, rounded, geometric, open counters, soft terminals, even rhythm.
A solid, rounded sans with broad proportions and smooth, geometric curves. Stroke weight is even and heavy, with minimal modulation and gently softened corners that keep the forms from feeling rigid. Counters are open and generous, and the overall spacing reads steady and uncluttered in text, with clear, simple construction across both uppercase and lowercase.
It performs best where strong presence and quick readability matter, such as headlines, display typography, posters, and bold branding systems. The open shapes and even rhythm also make it a practical choice for short UI labels, wayfinding, and packaging text that needs to stay clear at a glance.
The tone is contemporary and upbeat, pairing a straightforward, utilitarian structure with a warm, friendly softness. Its heavy presence feels confident and assertive without becoming harsh, making it suitable for messaging that aims to be clear, accessible, and modern.
The design appears intended to deliver a modern geometric sans that is both impactful and approachable, emphasizing legibility through open counters, simplified letterforms, and consistent weight. It aims for versatile display use while retaining enough clarity for short blocks of text.
Lowercase forms lean toward single-storey simplicity (notably in the a and g), reinforcing a geometric, signage-like clarity. Numerals are sturdy and highly legible, with rounded bowls and consistent thickness that match the letters well.