Sans Normal Vidad 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Gevher' by Hurufatfont, 'Avenir Next Paneuropean' by Linotype, 'Infoma' by Stawix, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, friendly, confident, modern, impact, motion, clarity, approachability, modernity, rounded, oblique, geometric, compact, clean.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are consistently thick with minimal contrast, and terminals are clean and mostly sheared by the slant, giving the forms a streamlined, forward-leaning profile. Counters are fairly open for the weight, and the lowercase shows compact proportions with single-storey shapes (notably a and g) that keep the texture even and readable. Numerals follow the same rounded, sturdy logic, producing a cohesive, contemporary set.
Best suited to headlines, posters, and brand marks where the slanted stance can communicate momentum and confidence. The heavy, rounded shapes also work well for packaging and promotional graphics, especially where a modern, energetic voice is desired.
The overall tone is energetic and assertive, with a sporty, in-motion feel driven by the consistent oblique angle and sturdy mass. Rounded forms soften the impact, adding approachability and a friendly, contemporary character rather than an aggressive one.
The font appears designed to deliver a modern, high-impact sans voice with built-in motion from its oblique posture. Its rounded geometry and simplified forms prioritize bold clarity and a friendly, contemporary texture across both display lines and short text.
The design relies on clear silhouettes and a steady rhythm rather than fine detail, which helps it hold together in large blocks of text. Curved letters (C, G, S) emphasize smooth geometry, while diagonals (A, V, W, Y, Z) reinforce the fast, directional impression.