Sans Superellipse Pogim 2 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'EF Radiant' by Elsner+Flake, 'Rice' by Font Kitchen, 'Champion Gothic' by Hoefler & Co., 'Poster Sans' by K-Type, and 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, assertive, industrial, poster-like, modern, space saving, high impact, modern utility, headline clarity, tall, compact, vertical stress, rounded corners, uniform strokes.
A tall, condensed sans with compact proportions and a strongly vertical rhythm. Strokes are hefty and largely uniform, with softly rounded corners and squared-off terminals that keep forms crisp rather than geometric-perfect. Counters are narrow and enclosed, and curves resolve into rounded-rectangle shapes, giving bowls and shoulders a compact, superelliptical feel. The numerals and capitals read particularly columnar, with consistent widths and tight internal space that emphasizes density in text and display lines.
Best suited to headlines and short statements where space is limited and impact is desired, such as posters, packaging, and brand marks. It can also work for punchy signage and interface labels at larger sizes where its dense texture remains clearly separated.
The overall tone is forceful and pragmatic, with an industrial, utilitarian character. Its condensed, high-impact silhouette feels contemporary and confident, leaning toward headline urgency rather than quiet neutrality.
The design appears intended to deliver maximum presence in a compact width, pairing heavy strokes with rounded-rectangle curvature for a modern, engineered look. The consistent, condensed structure prioritizes strong vertical rhythm and immediate readability at display sizes.
In the sample text, the tight apertures and narrow counters make the texture dark and continuous, producing a strong typographic “bar” across lines. Round letters like O/C/G stay more squared than circular, while diagonals (V/W/X/Y) remain sharp and contribute to a punchy, forward-leaning energy despite the upright construction.