Sans Normal Lamol 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Epoca Pro' by Hoftype, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, punchy, impact, motion, emphasis, brand punch, display clarity, oblique, geometric, rounded, compact, sturdy.
A heavy oblique sans with compact, rounded forms and a clean geometric skeleton. Curves are smooth and full, counters are relatively tight, and terminals are blunt and even, giving the letters a solid, blocky presence. The slant is consistent across capitals, lowercase, and numerals, with sturdy joins and minimal stroke modulation that keeps the texture dense and uniform in text.
Best suited to headlines, short statements, and prominent UI/marketing moments where a dense, emphatic voice is needed. It works well for sports and event promotion, bold brand marks and taglines, packaging callouts, and any setting where an oblique, high-impact sans can carry the message without relying on fine detail.
The overall tone is forceful and energetic, reading as contemporary and action-oriented. Its strong weight and forward lean suggest motion and urgency, while the rounded geometry keeps it friendly enough for mainstream branding rather than harsh or industrial.
The design appears intended to deliver maximum impact with minimal complexity: a robust oblique sans that stays cohesive across cases and numbers, optimized for attention-grabbing display use while remaining readable in short blocks of copy.
Uppercase shapes lean toward simple, high-impact silhouettes, while the lowercase maintains clarity through open curves and straightforward construction. Numerals are bold and highly legible at display sizes, contributing to a confident, headline-first personality.