Sans Normal Idnem 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Tenorite' by Microsoft Corporation (names referenced only for comparison).
Keywords: branding, packaging, editorial, ui text, posters, friendly, casual, approachable, modern, playful, approachability, readability, warmth, informal clarity, modern tone, rounded, soft terminals, monoline, humanist, open apertures.
A slanted, monoline sans with generously rounded corners and soft, slightly blunted terminals. Curves are smooth and elliptical with open apertures (notably in C, G, e, and s), giving the forms a breathable, airy texture. Proportions feel gently humanist rather than strictly geometric, with a subtle stroke wobble that reads as informal while staying clean. Numerals follow the same rounded, even-stroke construction, with simple, legible shapes and consistent curvature across the set.
Works well for friendly branding, packaging, and lifestyle or educational materials where warmth and clarity matter. The even strokes and open shapes suit UI labels and short paragraphs, while the slanted energy makes it effective for headlines, pull quotes, and promotional copy.
The overall tone is friendly and conversational, with an easygoing, handwritten-adjacent rhythm. The rounded shaping and open counters keep it from feeling rigid or corporate, making it feel approachable and lightly playful without turning into a novelty style.
Likely intended as a clean, modern italic sans that feels personable rather than technical—combining straightforward construction with softened geometry to deliver legibility alongside a casual, upbeat voice.
The slant is consistent across uppercase, lowercase, and figures, and the spacing in the sample text suggests comfortable readability at text sizes. Uppercase forms remain simple and streamlined, while lowercase shapes (like a, g, and y) add character through curved joins and soft descenders.