Sans Normal Ordil 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, industrial, neutral, high impact, clarity, utility, modern branding, signage legibility, geometric, rounded, compact, clean, solid.
A heavy, geometric sans with compact proportions and broadly rounded curves. Strokes are uniform and dense, with crisp terminals and minimal modulation, giving the shapes a clean, engineered feel. Counters are relatively tight (notably in bowls and rounds), while joins and intersections stay crisp and squared-off, keeping the overall texture firm and highly legible. The lowercase follows a straightforward, single-storey construction where applicable, and the numerals share the same sturdy, simplified geometry for a consistent color across lines.
Best suited to short-to-medium runs where impact and quick recognition matter: headlines, posters, display typography, product packaging, and brand wordmarks. Its sturdy construction also lends itself well to signage and UI labels when set with comfortable spacing to offset the dense overall color.
The tone is direct and self-assured, pairing a contemporary neutrality with a friendly roundness. It reads as practical and no-nonsense, while still feeling approachable due to its smooth curves and uncomplicated letterforms. Overall it projects clarity, strength, and modern utility.
The design appears intended as a robust, modern workhorse sans that delivers strong presence without decorative distractions. It aims for clean geometry, consistent rhythm, and reliable legibility across a wide range of display applications.
At text sizes the font produces a strong, dark typographic color with a steady rhythm and limited visual noise. The compact apertures and tighter counters reinforce a dense texture that works best when spacing and line-height are given a bit of room.