Sans Normal Ollab 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Milcone' by Letterhend, 'Antry Sans' by Mans Greback, and 'Bajazzo' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, urban, impact, clarity, modernity, simplicity, geometric, rounded, compact, sturdy, clean.
This typeface is a heavy, clean sans with broadly geometric construction and smoothly rounded curves. Strokes are consistently thick with minimal modulation, producing dense, compact counters and a strong overall silhouette. Terminals are mostly straight and blunt, while round characters lean toward near-circular forms, giving the design a steady rhythm across caps, lowercase, and numerals. The lowercase appears compact and robust, with simple, utilitarian joins and a clear, no-nonsense texture in text.
Best suited for display contexts such as headlines, posters, storefront or wayfinding signage, and brand marks that benefit from strong, compact letterforms. It also works well for packaging and promotional graphics where high visual impact and quick recognition are priorities.
The overall tone is bold and assertive while remaining approachable due to its rounded geometry. It feels contemporary and pragmatic, with an emphasis on impact and clarity rather than delicacy or ornament. The weight and tight internal spaces give it a punchy, attention-grabbing presence suited to bold statements.
The design appears intended to deliver maximum presence with a straightforward, geometric sans voice. Its consistent stroke weight and rounded forms aim for clear, modern readability while emphasizing bold, confident messaging in display-oriented typography.
At larger sizes the design reads as smooth and solid; in denser settings the tight counters and heavy joins can make word shapes feel weighty and compact. Numerals match the letterforms in mass and simplicity, supporting a consistent, poster-like voice across mixed content.