Sans Normal Niley 13 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' and 'Bizmo' by Eko Bimantara, 'Radiate Sans' by Studio Sun, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, attention, clarity, approachability, modernity, rounded, geometric, blocky, compact, high-impact.
A heavy, geometric sans with broad proportions and generously rounded bowls. Strokes are consistently thick with minimal modulation, giving the letters a solid, even color. Curves are smooth and circular while terminals are mostly straight and cleanly cut, creating a crisp, contemporary rhythm. The lowercase shows a tall x-height and compact ascenders/descenders, supporting dense, readable lines at large sizes.
Best suited for display settings where impact matters: headlines, hero text, posters, signage, packaging, and brand marks. The tall lowercase and clear, rounded shapes also make it effective for short UI labels or callouts when used at sufficiently large sizes.
The overall tone is assertive and contemporary, with a friendly softness from the rounded forms. It reads as energetic and straightforward—designed to grab attention without feeling overly sharp or technical.
The design appears intended to deliver a bold, contemporary voice with approachable geometry—balancing strong presence with smooth, rounded construction for versatile, attention-forward typography.
Counters are relatively open for the weight, and round letters (like o/e) feel especially stable and symmetrical. Diagonals (v/w/y) are sturdy and wide-set, reinforcing a strong, poster-like presence. Numerals follow the same rounded, geometric logic and maintain a uniform, headline-ready weight.