Sans Normal Mabup 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Sztos' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, energetic, bold, modern, playful, impact, motion, brand presence, display legibility, bold simplicity, slanted, rounded, oblique, blocky, compact counters.
A heavy, slanted sans with broad proportions and strongly rounded geometry. Strokes are thick and smooth with subtly sheared terminals, producing a forward-leaning, aerodynamic silhouette. Counters are tight and mostly circular or oval, and bowls (like O, 8, and 6) read as solid, compact forms with clear internal apertures. The overall rhythm is robust and even, with simplified construction and minimal detailing for maximum impact at large sizes.
Best suited for headline settings where the weight and slant can communicate motion and confidence—such as posters, athletic or streetwear branding, bold packaging, and short, punchy marketing lines. It can work for brief subheads as well, but the dense counters and strong slant make it less ideal for long-form reading at small sizes.
The tone is loud, fast, and contemporary, evoking sports branding and high-energy promotional typography. Its rounded heft and italic stance add a friendly, action-oriented feel, balancing toughness with approachability.
The design appears intended to deliver maximum visual punch with a streamlined, rounded construction and an assertive forward slant. It prioritizes brand impact and dynamic presence over delicate detail, aiming for immediate legibility and a strong graphic voice in display contexts.
Uppercase forms feel particularly strong and uniform, while lowercase maintains the same mass and slant, creating a cohesive texture in paragraphs. Numerals are similarly wide and weighty, designed to match the letters as display figures rather than delicate text figures.