Sans Normal Madir 11 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Miura' by DSType, 'Adero' by Eko Bimantara, 'Sztos' by Machalski, 'Matrice' and 'Radiate Sans' by Studio Sun, and 'Nordt' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, dynamic, impactful, attention grabbing, contemporary branding, speed cue, headline impact, bold clarity, rounded, blocky, slanted, heavy, chunky.
A heavy, right-slanted sans with broad proportions and compact internal counters. Letterforms lean on rounded, elliptical bowls paired with flat, horizontal terminals, creating a sturdy, slightly compressed feel inside each glyph. Strokes are largely uniform with subtle modulation, and the overall rhythm is tight, with strong horizontal emphasis and simplified joins that keep forms clean at display sizes. The lowercase shows a robust, single-storey construction and a high, prominent midline that reinforces a dense, poster-ready texture.
This font is most effective in large-scale applications such as headlines, posters, and impactful brand statements. It fits sports and active-lifestyle branding, bold packaging labels, and short, high-contrast signage where quick recognition matters more than long-form readability.
The overall tone is energetic and forceful, with a sporty, forward-leaning momentum. Its bold, rounded shapes feel contemporary and approachable while still projecting confidence and urgency, making it well suited to attention-grabbing headlines.
The design appears intended to deliver maximum visual impact through broad, rounded geometry and a forward slant that implies speed. It prioritizes strong silhouette and consistent mass for branding and display typography where presence and immediacy are key.
The combination of wide set widths and small apertures/counters produces a solid, ink-heavy color that holds up best with generous tracking. Numerals match the same rounded, weighty construction, supporting cohesive use in scorelines, pricing, and short data callouts.