Sans Normal Madol 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk W1G' by Berthold, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Prachason Neue' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, punchy, confident, upbeat, modern, impact, momentum, brand voice, display clarity, approachability, oblique, rounded, soft corners, bulky, bouncy.
A heavy oblique sans with wide, rounded forms and compact internal counters. Strokes are consistently thick with softened joins, giving the letters a molded, slightly inflated feel rather than a sharp, angular one. Curves dominate the construction (notably in C, G, O, Q, S, and the lowercase bowls), while terminals are clean and blunt, maintaining a solid, poster-ready silhouette. The lowercase shows single-storey shapes and sturdy stems, and the figures are similarly broad and simplified for strong, even color across a line.
Best suited to headlines, short statements, and display settings where a bold, energetic voice is needed. It works well for sports and fitness branding, promotional graphics, packaging callouts, and large UI/advertising moments where high contrast against the background and quick recognition matter more than long-form readability.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Rounded geometry keeps it friendly and approachable, while the mass and width make it feel loud, promotional, and attention-seeking.
The design appears intended as a high-impact, modern display sans that combines speed (via the oblique stance) with friendly accessibility (via rounded construction). Its wide stance and compact counters suggest a focus on strong silhouettes and dense typographic color for branding and promotional typography.
Spacing appears tuned for impact rather than delicacy, with tight counters and a dense texture at text sizes. The oblique slant is consistent across caps, lowercase, and numerals, helping headlines feel fast and cohesive.