Sans Normal Asmef 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, editorial, branding, modern, neutral, friendly, clean, functional, versatility, readability, clarity, neutral tone, modern utility, geometric, rounded, open apertures, even rhythm, large counters.
This typeface is a clean sans with an even, low-contrast stroke and a gently geometric construction. Curves are smooth and circular, with generous counters in forms like O, C, and e, and clear, open apertures that keep letters from feeling cramped. Terminals are mostly straight and neatly cut, and the overall spacing and rhythm read as consistent and orderly. The lowercase shows simple, contemporary shapes with a single-storey a and g, and numerals follow the same straightforward, legible drawing.
It suits interface labels, product and system typography, and wayfinding where clean forms and steady rhythm help scanning. It also works well for contemporary editorial layouts and understated branding that needs a modern, approachable sans without stylistic distraction.
The overall tone is modern and neutral with a subtle friendliness from its rounded forms and open interiors. It feels pragmatic and contemporary rather than expressive, delivering a calm, dependable voice that doesn’t call attention to itself.
The design appears intended as a versatile, general-purpose sans that balances geometric smoothness with practical readability. Its open shapes, restrained detailing, and consistent proportions suggest a focus on clarity across headings and running text in modern digital and print contexts.
The capitals lean slightly toward geometric clarity—round letters are very smooth and the diagonals (A, V, W, X, Y) are crisp—while the bowls and apertures in letters like R, S, and e keep the texture readable at text sizes. The punctuation and basic figures shown sit comfortably with the letterforms, reinforcing a cohesive, utilitarian palette.