Sans Normal Likug 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Tablet Gothic' by TypeTogether, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, confident, energetic, modern, punchy, add motion, maximize impact, brand utility, headline emphasis, oblique, rounded, compact, sturdy, high-impact.
A heavy, oblique sans with large counters, rounded curves, and smooth, uninterrupted strokes. The letterforms lean consistently forward, with compact proportions and a generally even, low-contrast construction that keeps the silhouette solid and emphatic. Curves are broadly drawn (notably in C, G, O, and S), while diagonals and joins stay clean and blunt, giving the design a sturdy, engineered feel. Numerals are similarly weighty and readable, with simple shapes and strong figure presence.
Best suited for headlines, titles, and short bursts of text where strong emphasis and a sense of motion are desired. It works well for sports and fitness branding, event posters, energetic campaigns, and bold packaging or signage. In longer passages it remains legible, but its dense weight and pronounced slant are most effective when used for impact rather than continuous reading.
The font conveys speed and forward motion through its pronounced slant and dense, dark color on the page. Its rounded, compact forms feel contemporary and athletic, projecting confidence and urgency without becoming aggressive or sharp. Overall, it reads as assertive and headline-driven, with a straightforward, no-nonsense tone.
The design appears intended to deliver a fast, forceful display voice: a clean sans structure pushed into a heavier, forward-leaning stance for immediacy and emphasis. The rounded geometry and low-contrast strokes prioritize clarity and consistency, aiming for modern branding utility with a sporty, dynamic edge.
Spacing appears tuned for display impact: glyphs feel tightly built with substantial internal space, helping maintain clarity despite the heavy stroke weight. The oblique angle is strong enough to signal motion in short phrases, while the uniform stroke logic keeps paragraphs looking consistent and stable.