Sans Normal Ligeh 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, modern, punchy, impact, motion, modern branding, display strength, attention-grabbing, oblique, rounded, compact, blocky, high-impact.
A heavy, oblique sans with rounded bowls and broad, clean strokes that maintain an even color across curves and straight segments. Corners are subtly softened rather than sharp, giving the letterforms a smooth, inflated feel while keeping a compact, blocky footprint. Counters are relatively tight in letters like B, P, and R, and the shapes lean on simple geometric construction for O/C/G and the numerals, producing a dense, high-impact texture in words and lines.
Best suited to headlines, posters, and branding where a bold, dynamic voice is needed. It works well for sports and performance-themed identities, promotional graphics, packaging callouts, and short, high-contrast signage that benefits from dense letterforms and clear silhouettes.
The overall tone is forceful and kinetic, with a forward-leaning stance that suggests speed and urgency. Its bold massing reads confident and competitive, pairing well with contemporary, action-oriented messaging where immediacy matters more than delicacy.
The design appears intended to deliver maximum impact with a clean, contemporary sans foundation, adding motion through a steady oblique angle and friendly rounding to keep the weight approachable. It prioritizes strong word shapes and a confident, graphic texture for display-driven typography.
The slant is consistent across capitals, lowercase, and figures, creating a cohesive rhythm in text. The forms favor sturdy, straightforward silhouettes with minimal detail, which helps maintain clarity at display sizes while emphasizing a strong graphic presence.