Sans Normal Noben 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip' and 'Halifax' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, punchy, modern, playful, impact, approachability, clarity, modernity, rounded, bulky, geometric, compact, soft corners.
A heavy, rounded sans with broad proportions and large internal counters. Curves are smooth and circular, while joins and terminals read as slightly softened rather than sharp, giving the letterforms a chunky, stable silhouette. Stroke modulation is minimal, and the overall rhythm is even and blocky, with sturdy verticals and wide bowls (notably in C, O, Q, and G). The lowercase is simple and robust, with a two-storey g and single-storey a, and the numerals are similarly full-bodied and highly legible.
It performs best in display roles such as headlines, posters, brand marks, packaging, and short bursts of copy where bold presence is desired. The clear, open counters and straightforward shapes also make it suitable for signage and UI callouts where quick recognition matters.
The font conveys a friendly, assertive tone—confident and attention-grabbing without feeling aggressive. Its rounded geometry and substantial weight suggest an approachable, contemporary voice suited to upbeat messaging.
The design appears intended to deliver maximum impact with a warm, contemporary feel—combining simple geometric construction with softened, rounded details to stay readable and friendly in large-scale typography.
Spacing appears generous in display settings, helping the dense shapes stay readable at large sizes. The forms lean toward geometric construction, with consistent roundness across bowls and counters that keeps the texture cohesive in paragraphs of large text.