Sans Normal Nobum 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Larp' by Par Défaut; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Sonny Gothic Vol 2' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, approachable, punchy, display impact, approachability, modern branding, high visibility, rounded, geometric, soft corners, compact joins, sturdy.
A heavy, rounded sans with broadly geometric construction and soft, blunted terminals. Curves are full and smooth, with generously rounded bowls and counters that stay open at display sizes. Strokes keep a consistent thickness with minimal modulation, and joins are compact, giving letters a dense, stable footprint. The uppercase reads blocky and solid while the lowercase maintains simple, single-storey forms (notably a and g) and short, sturdy ascenders and descenders.
Best suited to headlines and short blocks of text where strong color and clear shapes are desired, such as posters, packaging, brand marks, and attention-grabbing signage. It also works well for playful UI moments, badges, and social graphics where a friendly, bold tone helps drive emphasis.
The overall tone is upbeat and accessible, with a friendly, contemporary voice. Its thick silhouettes and rounded geometry feel confident and energetic rather than formal, lending a modern, approachable character to headlines.
The design appears intended to deliver maximum impact with a warm, rounded geometry—combining clear, simple letterforms with substantial weight for high visibility. It prioritizes strong silhouettes and a contemporary, approachable feel for display-led typography.
Spacing appears even and intentional, supporting chunky word shapes and strong line presence. The numerals match the letters in mass and roundness, keeping a cohesive, poster-ready rhythm across mixed text.