Sans Normal Numin 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bozon' by ROHH and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, punchy, impact, approachability, clarity, rounded, geometric, compact joins, soft corners, heavy color.
A heavy, rounded sans with broad proportions and a dense, even typographic color. Curves are built from smooth, near-circular bowls and wide arcs, while terminals and joins are clean and largely unmodulated, keeping contrast minimal. Counters tend to be compact and slightly squared-off by the weight, and the overall rhythm favors sturdy, simplified shapes over finesse. The lowercase shows a single-storey a and g, a short-armed t, and generally robust stems and shoulders that maintain clarity at large sizes.
Best suited to headline and display settings where its weight and wide stance can do the work—brand marks, packaging, posters, and prominent UI or signage. It can also support short emphatic text such as calls to action, labels, and social graphics where a friendly, high-impact voice is needed.
The font reads as upbeat and approachable, with softened geometry that feels contemporary rather than industrial. Its strong presence and rounded shapes give it a friendly, poster-like energy that can lean playful while still feeling confident and direct.
The design appears intended to deliver maximum impact with a warm, rounded geometric tone—prioritizing bold legibility and an inviting personality over delicate detail. Its consistent stroke behavior and simplified forms suggest a focus on clear, scalable display typography for contemporary branding contexts.
Round characters like O and Q are notably full and stable, and diagonals (V, W, X, Y) are cut with simple, decisive angles that hold their weight well. Numerals are bold and blocky with clear silhouettes, matching the same rounded, geometric construction used across the alphabet.