Sans Normal Utref 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Deva Ideal' by DizajnDesign (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, ui labels, modern, friendly, energetic, casual, approachability, clarity, emphasis, modernity, rounded, humanist, oblique, clean, open.
This is an oblique sans with rounded, gently tapered strokes and a smooth, continuous curve language. Forms lean consistently to the right with calm, even color and minimal stroke modulation. Counters are open and circular, terminals are clean and largely unbracketed, and the overall drawing favors simple geometric clarity tempered by humanist proportions. Spacing reads fairly generous in the sample text, supporting a light, airy texture at display sizes.
It works well for brand identities, headlines, and short to medium-length messaging where a modern italic voice is desirable. The clear shapes and open counters also suit UI labels, navigation, and callouts, especially when you want emphasis without switching families.
The overall tone feels contemporary and approachable, with an upbeat forward motion created by the slant. Its rounded shapes and soft joins add friendliness, while the straightforward construction keeps it tidy and professional rather than decorative. The result is casual but not goofy—more “modern UI” than “handwritten.”
The design appears intended to provide a versatile italic sans that feels contemporary and friendly, prioritizing clarity and smooth rhythm over sharp technical geometry. It reads as an everyday workhorse for emphasis and display, with enough warmth to support branding and marketing contexts.
Uppercase letters appear straightforward and stable, while lowercase shows more personality through rounded bowls and a fluid rhythm. Numerals are clean and legible with simple silhouettes that match the letterforms, keeping the set visually consistent in mixed text.