Sans Normal Utrif 6 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Metro Nova' by Linotype (names referenced only for comparison).
Keywords: branding, editorial, advertising, packaging, ui labels, modern, friendly, dynamic, clean, emphasis, clarity, approachability, motion, monoline, humanist, rounded, oblique, open apertures.
This is a monoline, slanted sans with smooth, rounded curves and clean joins. Uppercase forms are simple and geometric-leaning, with generous bowls and open counters; the uppercase Q has a distinct diagonal tail. Lowercase letters show a more humanist, written rhythm, with a single-storey a and g, a looping descender on y, and softly tapered terminals that keep the texture lively without adding sharp contrast. Figures are similarly oblique and rounded, with clear, open shapes that align well with the letterforms.
This font works well for brand identities, promotional headlines, and editorial callouts where a modern italic voice is desired. It can also serve in short UI labels, product packaging, and signage that benefits from a clean sans texture with added motion.
The overall tone is contemporary and approachable, with an energetic forward slant that reads as active and conversational. Rounded construction and open forms keep it friendly and legible, making it feel more personable than strictly technical.
The design appears intended to provide a contemporary sans italic that balances geometric simplicity with a slightly humanist, written feel. Its consistent slant and rounded forms suggest a focus on energetic emphasis and easy readability in both display and short text settings.
The italic angle is consistent across letters and figures, and the spacing produces an even, flowing line in text. Curved strokes dominate, while diagonals (V, W, X, Z) stay crisp and help maintain clarity at display sizes.