Sans Normal Lonun 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Qamari Sans' by NamelaType; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Monsal Gothic' and 'NuOrder' by The Northern Block; and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, friendly, retro, punchy, impact, motion, approachability, display strength, slanted, rounded, compact, chunky, soft-cornered.
A heavy, forward-slanted sans with compact proportions and broad, rounded curves. Strokes are thick and consistent, with soft terminals and gently squared joins that keep the forms sturdy rather than delicate. Counters are relatively tight, and the overall rhythm is dense and emphatic, with round letters (O, Q, 0) reading as sturdy ovals. Numerals and capitals share the same blunt, streamlined construction, maintaining an even, poster-like texture across lines.
Best suited to attention-grabbing headlines, posters, signage, and packaging where a bold, fast, contemporary feel is needed. It also fits sports and event branding, apparel graphics, and punchy marketing copy where the slanted stance can add motion and urgency.
The overall tone is energetic and assertive, with a sporty, action-oriented slant that suggests speed and momentum. Rounded shaping and soft corners keep the impact friendly and approachable rather than aggressive, giving it a casual, retro-leaning display feel.
The design appears intended to deliver maximum impact with a sense of speed: a sturdy, rounded sans built for bold statements and quick visual recognition. Its consistent stroke weight and soft shaping suggest a focus on confident display typography that remains approachable.
At larger sizes the bold massing and tight counters create strong silhouette recognition and a solid block of color. In longer passages the weight and density can dominate, so the design reads best when given room (larger sizes, shorter copy, or generous spacing).