Serif Normal Obmad 3 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: book text, editorial, literary fiction, headlines, brand marks, classic, literary, formal, refined, traditional, text readability, editorial tone, classic revival, elegant contrast, bracketed, hairline, crisp, oldstyle, calligraphic.
This serif presents a classic, high-contrast construction with crisp hairlines and weighty vertical stems. Serifs are bracketed and relatively sharp, with a slightly calligraphic modulation that shows in the tapered joins and stroke endings. Proportions lean traditional: capitals are stately and well spaced, lowercase has a short x-height with prominent ascenders and descenders, and round letters show a subtle diagonal stress. Figures appear lining and proportional, matching the text rhythm rather than forming a uniform tabular block.
It is well suited to long-form reading contexts such as books and editorial layouts, where its strong vertical rhythm and clear serif articulation support comfortable scanning. The pronounced contrast and sharp terminals also make it effective for headlines, pull quotes, and refined branding when set with adequate size and spacing.
The overall tone is traditional and bookish, projecting refinement and authority rather than exuberance. Its sharp detailing and contrast feel editorial and cultivated, with a gently historic character that reads as established and trustworthy.
The design appears intended as a conventional, high-contrast text serif that balances classic book typography cues with crisp, print-like sharpness. It aims to deliver an authoritative, literary voice with enough elegance for display use while maintaining a steady text color in paragraphs.
Curves are clean and controlled, with a smooth transition from thick to thin that keeps words evenly textured at text sizes while still looking elegant at display sizes. The italic is not shown; the roman leans slightly oldstyle in its stress and shaping while keeping a polished, contemporary cleanliness.