Sans Normal Selik 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Nordeco' and 'Nordique Pro' by Leksen Design (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, editorial, friendly, modern, clean, approachable, playful, soften modernism, friendly clarity, everyday branding, approachable ui, rounded, soft, geometric, open, even.
A rounded geometric sans with smooth circular bowls, softened terminals, and consistent stroke thickness. Curves dominate the construction (notably in O/C/G and the lowercase rounds), while straight stems remain clean and vertical with gentle corner radiusing. The lowercase shows single-story a and g, a compact, simple r, and a soft-shouldered m/n, creating an easy, informal rhythm. Spacing appears comfortable and even, supporting clear word shapes in running text without looking tightly packed.
Well-suited to interface labels, product UI, and brand systems that need a clean sans with a friendlier edge. The rounded construction also works well for packaging, lifestyle marketing, and editorial headlines where a modern, approachable voice is desired.
The overall tone is warm and approachable, with a contemporary, slightly playful friendliness coming from the rounded terminals and circular proportions. It reads as modern and neutral rather than technical or severe, making it feel welcoming in both short headlines and UI-style copy.
The design appears intended to deliver a contemporary geometric sans that maintains clarity while avoiding harshness, using rounded terminals and circular forms to create a softer, more personable texture across text and display sizes.
Capitals keep a straightforward, geometric structure; diagonals (V/W/X/Y) are crisp but softened by rounded ends. Numerals are similarly rounded and uncomplicated, matching the letterforms’ smooth, minimal aesthetic.