Slab Contrasted Ugpu 11 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont and 'Rooney' by Jan Fromm (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, industrial, editorial, heritage, athletic, assertive, impact, authority, readability, sturdiness, chunky, blocky, bracketed, ink-trap feel, high-clarity.
A heavy slab serif with broad proportions, stout stems, and prominent rectangular serifs that read as mostly bracketed. The strokes show noticeable contrast for a slab design, with thick verticals and comparatively lighter horizontals and joins. Counters are generous and rounded, terminals are blunt, and joins carry a slightly carved, ink-trap-like crispness that helps maintain separation at tight internal angles. The overall rhythm is steady and bold, with compact apertures that still remain legible at display sizes.
Best suited to headlines, posters, and short statements where mass and presence are desirable. The strong slab structure and clear silhouettes also make it effective for packaging, labels, and signage, and it can support bold sports or collegiate-style branding when a sturdy, traditional voice is needed.
The tone is confident and workmanlike, mixing vintage print authority with a contemporary, high-impact presence. It suggests strength and straightforwardness rather than delicacy, giving headlines a grounded, no-nonsense voice with a touch of classic Americana and editorial gravitas.
The design appears intended to deliver maximum impact with a solid slab-serif foundation, balancing strong serifs and noticeable stroke modulation to keep large text readable and energetic. It aims for a familiar, heritage-inflected look that holds up in dense headline settings without losing character.
The numerals appear sturdy and attention-grabbing, matching the weight and slab treatment of the letters. Lowercase forms stay robust and somewhat compact, maintaining a consistent color in text blocks while still feeling distinctly display-oriented.