Slab Contrasted Setu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Marbrook' by Berthold, 'Intermedial Slab' by Blaze Type, 'Mundo Serif' by Monotype, 'Mediator Serif' by ParaType, and 'LFT Etica Sheriff' and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, retro, collegiate, industrial, editorial, impact, heritage, display clarity, headline strength, blocky, slabbed, sturdy, bracketed, compact apertures.
A heavy, slab-serif design with broad proportions and strongly bracketed serifs that create a solid, poster-like footprint. Stems are thick with visible stroke modulation, and the joins and corners are gently rounded rather than razor-sharp, giving the letterforms a carved, robust feel. Counters and apertures run relatively tight, while the overall spacing and rhythm stay even and steady across caps and lowercase. Figures are dense and upright, matching the typeface’s weighty, grounded texture.
Best suited to headlines and short blocks of copy where its weight and slab structure can create impact—posters, branding marks, packaging fronts, and signage. It can also work for editorial display settings (deck lines, pull quotes, section openers) where a bold, classic voice is needed.
The tone is confident and emphatic, with a vintage, collegiate flavor reminiscent of traditional display slabs and headline typography. Its chunky serifs and compact openings convey strength and reliability, leaning toward an old-school editorial and signage sensibility rather than a delicate or minimalist one.
The design appears intended to deliver maximum presence with a traditional slab-serif vocabulary—wide, sturdy shapes, prominent bracketed serifs, and enough contrast to add definition at large sizes. It prioritizes strong texture and legibility for display use, aiming for a familiar, heritage-leaning voice with modern consistency.
The uppercase reads especially monumental and uniform, while the lowercase carries the same slabbed logic for consistent color in paragraphs at larger sizes. The strong serif presence helps forms stay distinct in bold settings, but the tighter internal spaces suggest it will look best when given some breathing room in tracking and leading.