Sans Normal Irbe 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Mohr Rounded' by Latinotype, 'MC Maxes' by Maulana Creative, 'Meutas Soft' by Trustha, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, kids media, playful, friendly, chunky, bubbly, youthful, approachability, impact, playfulness, informality, rounded, soft, blunt, cartoonish, bouncy.
A heavy, rounded sans with soft corners and blunt terminals throughout. The forms lean on broad, circular counters and pill-like strokes, producing a compact, chunky silhouette with generous internal shaping for the weight. Curves dominate even where straight structure is expected, and joins are smoothed to avoid sharp intersections, creating a cohesive, inflatable feel. The overall rhythm is lively and slightly irregular in detail, emphasizing personality over strict geometric rigor.
It performs best in headlines, posters, logos, and short bursts of copy where its bold, rounded shapes can carry personality. The chunky construction also suits packaging, signage, and playful branding, especially at medium to large sizes where counters and curves remain distinct.
The font reads warm and approachable, with a buoyant, cartoon-like energy. Its rounded massing and soft edges suggest friendliness and humor, making text feel informal and inviting rather than technical or austere.
The design appears intended to deliver maximum friendliness and impact with soft, rounded forms and a simplified, approachable structure. It prioritizes an upbeat, characterful voice suited to casual communication and attention-grabbing display typography.
Uppercase and lowercase share a consistent, rounded construction that keeps color dense and even in paragraphs. Numerals follow the same soft, bulbous logic, staying clear at display sizes while remaining stylistically expressive.