Sans Normal Irma 5 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, logo design, packaging, kids branding, playful, groovy, friendly, retro, bouncy, high impact, retro flavor, friendly tone, display emphasis, rounded, soft, bulbous, chunky, puffy.
A heavy, rounded display sans with soft, swollen contours and smoothly transitioning curves. Strokes are broadly even with gentle modulation and frequent terminal swelling, creating an inflated, sculpted silhouette. Counters are compact and often asymmetrical, and joins are highly softened, producing a bouncy rhythm and lively color on the line. The overall construction leans on circular/elliptical geometry, with slight irregularities that keep forms from feeling rigidly mechanical.
Best suited to large-scale applications where its bold, rounded shapes can breathe—posters, headlines, packaging, and identity marks. It also works well for playful branding (including kid-oriented or nostalgic concepts) and short, high-impact messaging, while longer passages will generally benefit from generous size and spacing.
The font conveys a cheerful, nostalgic tone with a distinctly groovy, 1970s-inspired warmth. Its puffy shapes and tight counters feel friendly and attention-grabbing, lending a playful, upbeat voice that reads as informal and expressive rather than technical or corporate.
The design appears intended to deliver maximum presence with a soft, welcoming personality—combining chunky weight with rounded geometry to create a retro-leaning, feel-good display voice. The subtle irregularities and swollen terminals suggest a deliberate move away from strict neutrality toward character and charm.
The dense weight and compact apertures increase impact but can reduce clarity at smaller sizes, especially in busy text blocks. Numerals and capitals maintain the same rounded, inflated logic, helping headlines and short phrases feel cohesive and punchy.