Sans Normal Irdi 8 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, social graphics, playful, chunky, friendly, retro, bubbly, impact, approachability, nostalgia, display clarity, rounded, soft corners, heavy, compact counters, bulbous.
A very heavy, rounded sans with broad, blocky silhouettes and strongly softened corners. Strokes maintain a consistent thickness throughout, with generous curves and minimal detail, producing compact internal counters in letters like B, P, R, a, e, and g. The overall rhythm is steady and dense, with short-looking ascenders/descenders and a sturdy baseline presence; terminals tend to be blunt and smoothly finished rather than sharply cut.
Best suited to display settings such as headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It works well for short bursts of text—titles, signage, and social graphics—where its dense shapes and compact counters can be given room to breathe.
The tone is upbeat and approachable, with a toy-like, bubble-sign feel that reads as cheerful and informal. Its exaggerated weight and rounded construction give it a nostalgic display personality that can feel slightly quirky while remaining highly legible at larger sizes.
The design appears aimed at delivering maximum impact with soft, rounded geometry—prioritizing warmth and immediacy over fine detail. Its simplified forms suggest an intention to create an accessible, characterful display sans that stays consistent across letters and numerals.
Round letters (O, C, G, Q) are wide and heavily enclosed, while diagonals (V, W, X, Y) are thick and simplified, reinforcing a compact, poster-friendly texture. The numerals match the same chunky, rounded language and read as bold, attention-grabbing figures.