Sans Normal Logas 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corporative Sans' and 'Corporative Sans Round Condensed' by Latinotype, 'MC Aregia' by Maulana Creative, 'Performa' by Resistenza, and 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, kids media, playful, chunky, retro, friendly, punchy, attention, approachability, retro charm, display impact, playfulness, rounded, bouncy, informal, soft corners, cartoonish.
A heavy, right-leaning sans with rounded bowls, softened corners, and compact counters that keep forms dense and sturdy. The stroke endings feel gently tapered or slightly angled rather than strictly geometric, giving the letters a lively, hand-cut rhythm. Curves dominate (notably in C, G, O, Q, and the lowercase), while diagonals in K, V, W, X, Y, and Z are broad and stable. Figures are similarly robust, with wide, simplified shapes and strong silhouettes designed to hold up at large sizes.
Well-suited for attention-grabbing display roles such as posters, headlines, product packaging, and brand marks that want a warm, energetic voice. It can work effectively in short bursts of text—titles, pull quotes, signage—where its dense, rounded forms and slanted stance can provide personality without requiring fine detail.
The overall tone is upbeat and approachable, with a jaunty slant and buoyant shapes that read as fun rather than formal. Its weight and rounded construction create a confident, poster-like presence that leans into retro and cartoon-adjacent energy.
The design appears intended to deliver a bold, friendly display sans with a playful slant and rounded geometry, prioritizing strong silhouettes and an approachable tone. Its shapes balance geometric simplicity with subtle, hand-cut irregularity to keep the rhythm lively and distinctive in branding and headline settings.
The lowercase shows a friendly, single-storey construction (e.g., a and g) and generous curves that emphasize softness over precision. Uppercase forms are bold and compact, with the Q and G adding distinctive character through prominent interior cuts and terminals. The font’s strong black mass and tight counters suggest it will look best where ample size and spacing can preserve clarity.